Parallel Media (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://www.parallelmedia.co.za (the “Website”), in compliance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”). Please read this Privacy Policy carefully.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us via email, phone, or through our Website
• Subscribe to our newsletter or marketing communications
• Use our services or participate in surveys

The personal information we collect may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Any other information you choose to provide

Automatic Information

When you visit our Website, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed
• Dates and times of visits

2. Use of Your Information

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our Website
• Improve, personalize, and expand our Website
• Understand and analyze how you use our Website
• Communicate with you, including responding to inquiries and sending updates
• Send you marketing and promotional materials (if you have opted in)
• Process transactions and manage orders
• Comply with legal obligations and protect our rights

3. Sharing of Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described in this Privacy Policy. We may share your information with:

• Service Providers: We may share your information with third-party service providers who assist us in operating our Website, conducting our business, or servicing you, provided that these parties agree to keep this information confidential.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.

5. Your Rights

Under POPIA, you have the following rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
• Deletion: You have the right to request that we delete your personal information under certain circumstances.
• Objection: You have the right to object to the processing of your personal information under certain circumstances.
• Data Portability: You have the right to request that we transfer your personal information to another party where feasible.

To exercise any of these rights, please contact us using the contact details provided below.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

7. Third-Party Links

Our Website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: Parallel Media

Email: info@parallelmedia.co.za

Thank you for trusting Parallel Media with your personal information. We are committed to protecting your privacy and ensuring that your personal information is used responsibly and in compliance with POPIA.